TECH - Under Pressure From Elon Musk Linda Yaccarino Reshuffles X To Focus On Boosting Sales And Reducing Costs | Benzinga
X CEO Linda Yaccarino has made significant changes to her leadership team as the company faces financial challenges and increasing pressure from Elon Musk to reduce costs and boost sales.
What Happened: Yaccarino, who took over as CEO of X a year ago, has dismissed her right-hand man and head of business operations and communications, Joe Benarroch, reported Financial Times, citing people familiar with the matter.
This move comes amid rising tensions between Musk and Yaccarino due to the social media platform’s financial struggles.
Benarroch was held accountable for the botched rollout of X’s new adult content policy, which was not communicated to clients before it became public. His responsibilities have been temporarily handed to Nick Pickles, the head of global government affairs.
Yaccarino’s reshuffling of her team coincides with Musk’s increasing pressure to improve X’s financial performance. This ...