VZ - Verizon appoints Leslie Berland as Chief Marketing Officer | Benzinga
NEW YORK, Dec. 06, 2023 (GLOBE NEWSWIRE) -- Verizon Communications ((NYSE, NASDAQ:VZ) today announced the appointment of Leslie Berland as Executive Vice President and Chief Marketing Officer, effective January 9, 2024. Berland brings over two decades of strategic and creative marketing expertise, transforming world-class brands such as Peloton, Twitter and American Express. Overseeing Verizon's global marketing strategy, Berland will join the company's executive leadership team and report directly to Hans Vestberg, Verizon Chairman and CEO.
"There has never been a more transformative time for our industry. While our networks and technology are core to realizing the promise ahead, the strength of our brand is critical to delivering on our strategy and maintaining our momentum," said Vestberg. "As we design and develop a more connected world, we need a marketing leader with the foresight and vision to usher in a new chapter for the Verizon brand that reflects how we are growing as a company. Leslie has spent her career at the helm of some of the most iconic brands, transforming their marketing efforts ...