MSFT - What's Going On With Alphabet Stock Thursday? | Benzinga
Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) shares are trading lower Thursday after initially popping late Wednesday on reports the company is considering charging users for AI-powered search. Here’s what you need to know.
What To Know: Google is exploring potentially charging its users for new "premium" search features powered by generative AI, according to a report from the Financial Times.
The company is reportedly looking into options including adding AI-powered search features to its premium subscription services, which already come with access to the company's Gemini AI assistant. This would mark the first time Google has put any part of its core Search product behind a paywall. Google's traditional search engine is expected to remain free of charge.
People familiar with the matter reportedly said engineers are currently working on developing the ...