TECH - Would You Like AI With Those Fries? McDonald's Ends Drive-Thru Artificial Intelligence Test | Benzinga
Leading fast food chain McDonald's Corp (NYSE:MCD) is ending a drive-thru test that utilized artificial intelligence technology.
What Happened: With the growth in artificial intelligence use cases, the restaurant sector is looking for ways it can use the technology to boost productivity, help with job shortages and improve the customer experience.
Customers who order fast food often want it quick, with the right items and at the proper temperature. Upset customers who have experienced trouble with correct orders from the drive-thru may find out that AI couldn't get their order correct.
McDonald's is ending a test of AI in its drive-thrus, according to a report from Restaurant Business. The partnership with International Business Machines (NYSE:IBM) used AI to test automated order-taking at more than 100 locations.
The report said McDonald's did not explain why it was ending the test and emailed franchisees last week.
"While there have been successes to date, we feel there is an opportunity to explore voice ordering solutions more broadly," McDonald's USA Chief Restaurant Officer Mason Smoot said in the ...