TECH - YouTube Plans To Expand Its Reach Beyond Mobile Devices: CEO Neal Mohan Says 'We're Not A Social Media Platform... We're Really Sort Of Our Own Thing' | Benzinga
YouTube CEO Neal Mohan has shared his vision for the platform’s future, which includes a significant expansion beyond mobile devices.
What Happened: In an interview with Bloomberg’s Emily Chang, Mohan discussed his plans to make YouTube a unit of Google, which is owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), an even more pervasive platform.
Mohan envisions Shorts as a key catalyst for the platform’s future expansion, aiming to rival the widespread influence of TikTok. This strategic move aligns with his broader vision for YouTube, which goes beyond just mobile devices.
“We're not a social media platform,” he stated, adding, “We're not traditional media in the sense that we're not linear television. We're really sort of our own thing. So what that means for me is staying focused on what we do best, which is a place to create, share, and watch video ...