TECH - Zebra Tech Has To Balance Innovation Against Near-Term Challenges: KeyBanc | Benzinga
KeyBanc analyst Ken Newman initiated coverage on Zebra Technologies (NASDAQ: ZBRA) with a SectorWeight rating.
Newman views ZBRA as a solid market leader in the Automatic Identification and Data Capture (AIDC) industry, with market solutions in mobile computing, data capture, RFID, barcode scanning and printing, and real-time location systems, to name a few.
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ZBRA will drive continued innovation, particularly in adjacent markets, including industrial machine vision and Autonomous Robotics. While Newman sees solid catalysts for improved cycle growth over the longer term. Still, near-term demand challenges (particularly in the company’s consumer-facing end markets) likely keep risk/reward balanced at current levels.
Although the rate of decelerating estimate revisions will probably be closer to the bottom than not, ...