SONO - 3 Inspiring Underdogs That Fought Tech Giants and Won
2024-02-07 07:30:00 ET
When it comes to success in emerging industries, size usually matters. Pioneers often fail, leaving behind the foundation for larger players to dominate. Thankfully for investors in mold-breaking upstarts, it doesn't always play out that way.
Roku (NASDAQ: ROKU) , Sonos (NASDAQ: SONO) , and Spotify Technology (NYSE: SPOT) are three companies that saw Apple and other consumer tech behemoths try to take them out. The little guys are not just surviving, but thriving against established titans with almost limitless resources. Take a bow Roku, Sonos, and Spotify.
Roku founder Anthony Wood invented the digital video recorder, but it was another company that enjoyed the DVR glory. He got it right when he launched Roku a few years later, pioneering the streaming video revolution. It wasn't long before Roku was joined by some of the most valuable companies on the planet. Apple TV, Alphabet 's Google Chromecast, and Amazon 's Fire TV hit the market. Roku didn't flinch.
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3 Inspiring Underdogs That Fought Tech Giants and Won