GPRO - 3 Reasons to Buy GoPro Stock and 1 Reason to Sell
GoPro (NASDAQ: GPRO) has long struggled to make its business into one that attracts a diverse group of users across multiple markets, and it has had to find ways to stand out and compete. Its stock struggled right along with it, amid market conditions limiting it as well. With high-resolution cameras available on many smartphones, GoPro has had to somewhat settle for being a niche company supported by sports and thrill-seeking enthusiasts.
GoPro has used this niche market to grow revenue over time directly and indirectly from its core business. And that is helping its stock. There are at least three reasons to think this tech stock can continue to find success down this path. There is also at least one key challenge it faces that potential investors need to factor in.
A perception of being an app without an ecosystem has long hurt GoPro stock. With sophisticated cameras built into smartphones and manufacturers continuing to make improvements, GoPro's cameras held little appeal.
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3 Reasons to Buy GoPro Stock and 1 Reason to Sell