MSFT - Adobe forecasts online sales will rise 10% this holiday season
Adobe forecasts online holiday sales will increase 10% this year from last year's level to reach a record tally of $207B. Spending before November 20 is expected to be up 59% as consumers act early. Spending on Thanksgiving, Black Friday and Cyber Monday is only forecast to be up at a single-digit pace. The total online holiday sales tally is projected to be 45% higher than the 2019 level. The research firm warns some categories will see shortages, although retailers are expected to push out deals earlier to avoid December logistical shipping issues. The toy and gaming watchlist includes products from Tamagotchi Pix, Baby Yoda, Gabby's Dollhouse, Crystalina, Paw Patrol, Squishmallows Nintendo Switch OLED, PlayStation 5, Xbox Series S/X, Steam Deck, Battlefield 2042, Pokemon Brilliant, Halo Infinite and Call of Duty Vanguard. Related stocks: Best Buy (NYSE:BBY), GameStop (NYSE:GME), Hasbro (NASDAQ:HAS), Mattel (NASDAQ:MAT), Target (NYSE:TGT), Nintendo (OTCPK:NTDOY), Amazon (NASDAQ:AMZN), Microsoft
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Adobe forecasts online sales will rise 10% this holiday season