GOOGL - Amazon's Next Growth Driver Is Undervalued
- Amazon has successfully competed against the digital ad duopoly of Facebook and Google.
- The company was able to deliver a strong year on year growth of 51% despite a high revenue base of $18 billion in trailing twelve months.
- Future growth forecast for Amazon’s advertising business is stronger than Facebook and Google.
- The high margin advertising segment is also growing at a faster pace compared to its retail segment which will lift the overall margins.
- The standalone valuation of this segment should be close to $400 billion when comparing with other advertising tech giants.
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Amazon's Next Growth Driver Is Undervalued