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AOUT - American Outdoor Brands Has Consumer Discretionary Risks
American Outdoor Brands Inc.
Summary
AOUT is the result of a spin-off from Smith & Wesson, and sells all non-firearm products related to outdoorsmanship including hunting, marksmanship, and general adventure.
The products are excellent and AOUT knows its markets extremely well, capable of launching periodic blockbusters like Grilla and the MEAT! line.
The problem is that this is a consumer discretionary. It is already suffering 2021 pull-forward fallout with shooting goods and the macro headwinds could be next to tank the rest.