AMRS - Amyris: JVN Could Be Their Most Valuable Brand Yet
- JVN Hair is a haircare brand that Amyris launched in 2021. The products are based around hemisqualane and the brand is fronted by Jonathan Van Ness.
- JVN Hair has performed strongly since launching, likely in large part due to the visibility of Van Ness.
- The success of Biossance, along with the promising launches of JVN Hair and Rose Inc., lend credibility to Amyris’ ambition of becoming a brand factory.
- A strong ingredients portfolio, in addition to a growing number of valuable consumer brands, provides Amyris with non-dilutive options if they are forced to raise capital.
For further details see:
Amyris: JVN Could Be Their Most Valuable Brand Yet