SNAP - Better Buy: Facebook vs. Alphabet's Google
Facebook (NASDAQ: FB) and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google own two of the largest digital advertising platforms in the world. Facebook crafts targeted ads based on a user's social connections, preferences, and personal data. Google does the same by mining a user's search, location, and browsing histories.
Both companies offer lucrative ad products, yet both are being scrutinized by regulators and privacy advocates. Both companies dealt with multibillion-dollar fines over the past year, and both faced protests from employees over their business practices. But despite those challenges, shares of Facebook and Alphabet have nearly tripled over the past five years as their ecosystems expanded and their revenues rose. Will those gains continue in 2020 and beyond?
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