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Shareholders of Boston Beer (NYSE: SAM) are in for a volatile trading week. The company behind the Sam Adams, Truly, and Twisted Tea franchises is all set to announce second-quarter results on July 22.
Shares have dropped from 2021 highs on worries about mounting competition in hard seltzer. The company faces rising costs and a potentially rocky transition as people shift alcohol consumption back toward on-premises channels like bars and restaurants.
With that big picture in mind, let's look at three key trends to watch on Thursday for this booming business.