STZ - Boston Beer: Has The Tap Run Dry?
2024-02-07 04:19:03 ET
Summary
- Boston Beer Company's hard seltzer brand, Truly, has been impacted by evolving consumer tastes and increased competition.
- The success of Truly was followed by a burst in the hard seltzer market, leading to a decline in sales and market share.
- Despite challenges, Boston Beer Company has the potential to adapt and grow through innovation, strategic partnerships, and entering new beverage categories like RTD.
Introduction
Do you remember hard seltzer?
I sure do. Hanging out at the beach, sitting out at a picnic, cruising around on the boat, a hard seltzer just did the trick. At least it used to...
But now more than ever, I find myself gravitating towards ready-to-drink beverages or avoiding alcohol entirely. This shift away from hard seltzer has impacted one public company more than almost any other: Boston Beer Company ( SAM ), maker of the Truly Hard Seltzer brand. ...
Boston Beer: Has The Tap Run Dry?