SAM - Boston Beer Is No Longer a Craft Brewer. Does That Even Matter?
Boston Beer (NYSE: SAM) will report fourth-quarter earnings sometime in February, after which it will likely no longer be officially classified as a craft brewer. Although it's been quite a while since the owner of Samuel Adams Boston Lager actually produced more beer than other alcoholic beverages, this shift marks a significant milestone for the industry.
Boston Beer has been the face of craft beer for several decades, and founder and CEO Jim Koch one of its top promoters, but with the brewer accounting for a substantial portion of the industry's annual production, the loss could signal an upheaval in the industry.
Yet even if Boston Beer isn't the most recognizable craft brewer on the market anymore, should that even matter to investors? Probably not, and here's why.
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Boston Beer Is No Longer a Craft Brewer. Does That Even Matter?