SAM - Boston Beer rallies after strong Nielsen data

Boston Beer ([[SAM]] +8.5%) trades higher after another strong showing with Nielsen data from retail outlets. Four-week dollar sales for SAM's Truly were up 133.3% Y/Y to break above the +117.3% 12-week trend, while Twisted Tea sales were up 52.3% to rise above the 12-week growth rate of 42.3%, according to Cowen analyst Vivien Azer. The strong performance for Truly came despite the introduction of Bud Light Seltzer Lemonade. Overall category trends showed 9.6% Y/Y growth in beer sales over four weeks and 48.2% Y/Y growth in flavored malt beverages. The Nielsen read sets up Boston Beer for a strong earnings report later this month.

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Boston Beer rallies after strong Nielsen data