SAM - Boston Beer to Research and Develop Cannabis Drinks
Talk about beverages with a kick .
On Friday, The Boston Beer Company (NYSE: SAM) , best known for the Samuel Adams product line, announced it is to develop nonalcoholic cannabis drinks. To do so, it is opening what it terms a "cannabis beverage research hub" in Canada. Unlike in the U.S., the sale and consumption of marijuana there is fully legal at the federal level.
With the move, Boston Beer is attempting to get its foot in the door of what promises to be a popular product segment. Many consumers would like to imbibe cannabis in some way but are reluctant to experience the harshness of the traditional method -- smoking. This is a major reason why the pot-laced comestibles market has exploded over the past few years.
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Boston Beer to Research and Develop Cannabis Drinks