SNAP - Buy Facebook For Its Value And Growth Sell Snap

• Facebook has achieved strong, stable growth over the past few years, and that is likely to continue as active users and ARPU keep increasing.
• The combination of low multiples and strong future cash flows make Facebook undervalued.
• Snap has rallied over 255% over the last year as investors have been bullish on the company's growth prospects.
• Due to the lack of loyalty surrounding Snap's target age demographic, Snap could have trouble growing at the same rate.
• Facebook's Instagram has similar, if not better, growth potential than Snap due to its monetization and wide audience.

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