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There is a very interesting element in human psychology. If Best Buy ran a 20% off exclusive promotion for the latest iPhone, it would gather significant interest, and people would rush to snatch the bargain. This is true for almost every consumer product out there. The entire premise of Black Friday was built upon the idea of discounting products to make large volume sales. The U.S. has the largest consumer market in the world – we like to be buyers of stuff, and a discount is a time to celebrate....