STZ - Constellation Brands to use content studio partnership to promote wines

2023-03-30 10:12:23 ET

Constellation Brands ( NYSE: STZ ) plans to make a big push into streaming content through a new multi-year, multi-million dollar partnership with Tastemade.

The partnership is said to include the launch a first-of-its-kind content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirits.

The goal is to create engagement for Constellation properties like Robert Mondavi Winery, The Prisoner Wine Company, High West Whiskey, Kim Crawford, SIMI, Schrader Cellars, Double Diamond, To Kalon Vineyard Company, Ruffino Estates, Lingua Franca, and others.

The first streaming show resulting from the content studio partnership will be an on-the-go travel series about a sommelier traveling around the country exploring the story behind various foods and unexpected wine pairings.

See the growth metrics on Constellation Brands.

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