WW - Could Weight Watchers Fatten Up Another 33%?
WW International (NASDAQ: WW), formerly known as Weight Watchers, has a strategy that resonates well in today's environment, according to Jefferies analyst Stephanie Wissink. She believes the COVID-19 pandemic has created a wellness trend that will continue and plays into the company's strategy, which could boost shares another 33% from current levels.
Wissink thinks the shift from focusing on just weight loss, to a more holistic wellness concept, has increased the total addressable market for the company from $18 billion to $300 billion, according to a report by TheStreet. The analyst believes the pandemic has "unlocked a durable trend: Wellness is being prioritized, supporting superior growth potential," according to the report.