GOOGL - Electronic Arts Adidas and Google to Bring Wearable Tech to Sneakers
Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Jacquard by Google technology has been slowly rolling out to consumers, first in a couple of Levi Strauss jeans jackets and a Saint Laurent backpack. A small digital tag is placed inside the item that syncs with your other devices, allowing the wearer to control their music, take pictures, or answer calls by touching their sleeve or backpack strap. It's a new way to make our technology further disappear into the background, while still providing the functionality we desire.
Google's technology will next feature in Adidas' (OTC: ADDDF) (OTC: ADDY.Y) new GMR insole, which will track the wearer's foot speed, touch, control, and kicking power, and will send that data to Electronic Arts' (NASDAQ: EA) FIFA Mobile game to help gamers improve their virtual teams. Also, the insoles will be compatible with an app available on both Android and iOS.
Image source: Getty Images.