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ADDYY - Forget Under Armour Nike Is the Better Athletic Apparel Stock
Adidas AG ADR - Level I
Under Armour (NYSE: UA) (NYSE: UAA) was once hailed as the "next Nike (NYSE: NKE) ". But over the past five years, Under Armour's stock tumbled about 60% as Nike's stock more than doubled.
Investors lost faith in Under Armour as it lost ground to Nike and Adidas (OTC: ADDYY) , missed its own long-term growth targets, and alienated customers with poorly received designs. Meanwhile, Nike captured more customers by expanding its direct-to-consumer channel and launching fresh new products.