CARS - Google starts placing car ads in local search results

Google (GOOG) is testing placing local car and auto dealership inventory in search results, according to Search Engine Land. The company hasn't formally announced a comprehensive new program, but the car listings are already live on the site. Google did previously disclose a pilot test of the concept. "We began working with select car dealers and data providers in the U.S. to pilot new ways for dealerships to showcase their cars for sale directly on their Business Profiles in Search. We’ve heard from potential car buyers that surfacing this inventory information directly on Google helps them quickly explore and compare available cars, leading to more qualified leads for dealers. Dealers and related businesses can fill out a partner interest form if they’d like to learn more about this opportunity. The car inventory information is powered by feeds shared directly from dealers or their data providers. Google is not charging a

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Google starts placing car ads in local search results