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GoPro's subscription service is the most exciting part of the investment, offering incentives and protection for consumers while promising possible returns for investors.
The subscription service currently only accounts for 12% of expected revenues but could have a significant impact on the business model if it grows.
I see GPRO as slightly undervalued, with a hold rating and a price target of $4.
Valuation at the time reflects the risks of a stagnating business.