GPRO - GoPro Is Back -- But Where Does It Go From Here?
After years trying to figure out how to build and price cameras people want and manage inventory without being undersupplied or oversupplied during the holidays, GoPro (NASDAQ: GPRO) seems to have figured out how to run its core business. Instead of introducing three or four new cameras each year, the company introduces one new camera and moves last year's camera down the product list, reducing price but keeping it in the lineup.
The good, better, best product strategy helps reduce inventory risk for any particular camera and simplifies both design and manufacturing. Based on recent financial results , the strategy is working, but what's next for GoPro?
Image source: GoPro.
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GoPro Is Back -- But Where Does It Go From Here?