GPRO - GoPro's Got a Big Headwind as 2024 Unfolds. Here's What Investors Need to Know.
2024-05-03 06:06:00 ET
At its core, GoPro (NASDAQ: GPRO) makes cameras, which are not particularly exciting products, given that just about every cell phone is also a camera. What sets it apart is that GoPro cameras are built to withstand extreme and harsh treatment. The technology is, in fact, pretty cool, but the cool factor wasn't enough in 2023's most important selling season.
Here's why 2024 is starting off on a weak note for GoPro.
If you head to GoPro's YouTube channel, you'll find beautiful footage of people swimming underwater with jellyfish, others riding a wave, nature videos of wild animals, and then a lot of videos of people doing death-defying stunts that would curl the toes of most human beings. The cameras the company makes are purpose-built for that last grouping. They're tough and include features specifically designed to adjust for the inherent volatility of filming in what many would consider highly risky conditions, like skiing down a cliff or jumping out of an airplane.
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GoPro's Got a Big Headwind as 2024 Unfolds. Here's What Investors Need to Know.