GPRO - GoPro: Will Growing Recurring Revenue And Direct Sales Channels Be Enough
Summary
- GoPro has had a disappointing 5-year performance history on the stock market. While its IPO was priced at $24 per share, the stock has not broken past $13.54 in the last five years.
- GoPro started to bundle its asset-light subscription model into the sale of Hero9 and COVID-19 pushed the company to take on direct sales, both growing revenue and boosting margins.
- Cautious of strong headwinds on sales performance, the recessionary climate, damaged business reputation, competitors, and a lack of innovation.
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GoPro: Will Growing Recurring Revenue And Direct Sales Channels Be Enough