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UNH - Health Insurance Innovations: $2M Fine Highlights A Series Of Compliance Concerns
UnitedHealth Group Incorporated
In my previous two articles on HIIQ I highlighted concerns associated with the company's ability to convert from a lead generation business to a direct brokerage of Medicare Advantage "MA" plans. The concerns highlighted thus far have been two fold:
What I perceive as an inflated perception of the company's development of "Direct Brokers" vs "BPO" relationships (LINK), which implies that HIIQ remains a "lead generation" shop.
That the company seems to remain very aggressive in terms of compliance - even going as far as hiring Robert Kneeter as a consultant, the former