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UNH - Health Insurance Innovations: Former Dorfman CMO Works For/With HIIQ Now
UnitedHealth Group Incorporated
The debate that kicked off this work was born out of the last quarterly conference call. The results of the quarter were very disappointing, HIIQ missed the FactSet revenue expectations by $14.7m (or over 16%). The CEO blamed the shortfall on the core business of short term health plans slowing and third party BPO's being slow to ramp up. Analysts intelligently latched on to the fact that HIIQ seems to be outsourcing a vast majority of their Medicare Advantage sales - which would suggest that HIIQ (as a business) is effectively a lead generation firm.