IPOS - High-end grill maker Traeger sets term for $400M IPO
10'000 Hours/DigitalVision via Getty Images Wood pellet grill maker Traeger (COOK) plans to to raise about $400M at the midpoint of a range for its upcoming IPO. Traeger expects to sell 23.5m shares at $16-$18/share, according a S-1/A filing. The grill maker would be worth about $2B on fully diluted basis at the midpoint of the range. Traeger will trade on the NYSE under the tick "COOK." Traeger makes high-end grills that list for as much as $2,000, run on wood pellets and are Internet-enabled so that users can monitor, program and control their devices via a smart-phone app. The Traeger IPO comes as fellow grill maker Weber also recently filed for an IPO and BBQGuys, an online retailer of grills and outdoor kitchens, yesterday announced it was going public through a deal with SPAC Velocity Acquisition (VELO). See SA contributor Noah Wilson's piece entitled "Traeger's Preliminary IPO Shows Strong
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High-end grill maker Traeger sets term for $400M IPO