MCD - If You Think McDonald's Makes Money From Hamburgers and Fries Then You'll Be Shocked by What Its Real Business Is
2023-11-26 07:45:00 ET
On a typical Saturday afternoon, teenage me would find himself at a northeast Florida McDonald's (NYSE: MCD) after a full day of surfing with friends. I didn't even have to think about my order because I already knew what I was getting: two McDoubles and one McChicken. On my teenage budget, that was the biggest bang for my three bucks.
Much like my grandfather complaining about the things that no longer cost a nickel, it's hard not to feel nostalgic for that old McDonald's Dollar Menu when I dine at the double arches now roughly 20 years later -- my teenage order costs $7 or more today, depending on location. But it's only logical for the company to raise its prices to make more money, right?
In reality, McDonald's doesn't make big money from its menu. Through the first three quarters of 2023, the company has generated more than $7.3 billion from something that has nothing to do with hamburgers or french fries. And it's surprisingly the largest single source of revenue for the company.
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If You Think McDonald's Makes Money From Hamburgers and Fries, Then You'll Be Shocked by What Its Real Business Is