SSP - Industry Report - Media - Quarterly Review: The Dust Has Yet To Settle

Media overview. Investors likely will cheer that the first quarter results were not as bad as feared, but that will be little solace. The Q2 guidance is expected to be ugly, with television core advertising revenues expected to be down as much as 36%. But, television is expected to fair better than other mediums. Radio and Newspaper advertising could be down as much as 65%. In this report, we provide our view of the upcoming quarterly revenue outlook and the likelihood that some companies may not survive. What does increased TV viewership mean? TV viewership for certain dayparts are up 35% to 80%, in some cases. For this reason, television advertising is expected to be down 35%, not as bad as other mediums.Read More >>