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Jumia Technologies AG American Depositary Shares each representing two
Shares of Jumia (NYSE: JMIA) have soared over 450% since October after famous short-seller Citron Research reversed its position on the company. Citron, which had previously accused Jumia of falsifying orders, now calls its stock the "largest opportunity in e-commerce," assigning it a price target of $100 per share compared to its current price of about $46 as of this writing. What could be behind Citron's sudden change of heart?
Let's examine the pros and cons of investing in Jumia to see if this Africa-focused e-commerce company is worth adding to your portfolio.