WW - Is Weight Watchers' Extended Partnership With Oprah Winfrey a Boon for Shares?
Weight Watchers International (NASDAQ: WW) shares rose after the company announced that Oprah Winfrey has extended her partnership deal with the company. She will continue to be on WW's board of directors until 2025. The popular media personality has been a board member, strategic partner, and shareholder since 2015. Oprah will also partner with WW to host a 2020 Vision tour to nine U.S. cities, featuring bold names like Michele Obama and Jennifer Lopez.
As part of her updated deal, Winfrey will have the option to buy an additional 3.3 million shares of WW, or 4.3% of WW's outstanding shares, adding to her existing 8% stake in the company.
Oprah Winfrey's 2020 Vision Tour. Image Source: Weight Watchers International.