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JMIA - Jumia Technologies: Celebrating The 10-Year Anniversary With Plans For Future Profitability
Jumia Technologies AG American Depositary Shares each representing two
A stock market unwilling to pay for risk and future potential has driven Jumia Technologies to a rock-bottom valuation.
With a bettered stock and a 10-year anniversary, management chose a good time to pivot to a message about future profitability.
Accelerating growth trends support Jumia's profit narrative, but declining average order volumes require ongoing acceleration in order growth and purchase frequency.
Jumia Technologies plans to rely on consumer essentials to ride out macro headwinds.