JMIA - Jumia: Why We Remain Long The Stock And What To Look For In Q1 2021 Results

• In a recent article, we have provided a detailed overview on Jumia‘s business model and its financial results in the midst of the COVID pandemic.
• The stock has been very volatile, rising 15-fold from the pandemic lows, but shares are now off nearly 50% from those highs, reflecting mixed financials and general pressure on tech.
• For Q1 2021, it will be key to watch continued impact from the business mix shift and efficiency measures with a focus on marketplace revenue, profitability, and JumiaPay platform penetration.
• With a full year of business mix shift and efficiency measures being implemented, we may see fairer comparisons vs. 2020.
• We believe Jumia can reach a market cap of at least $10bn within the next 2-3 years.

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