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MRIN - Marin Software and Yahoo to enhance ad campaign buying
Marin Software Incorporated
Marin Software ( NASDAQ: MRIN ) integrates with Yahoo to enable enhanced campaign buying and optimization for advertisers.
Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform.
Through the Yahoo DSP integration, MarinOne Platform users gain access to Yahoo’s industry-leading suite of performance-driving programmatic tools, enhanced transparency and optimization, and direct connection to premium inventory sources.