MRIN - Marin Software joins Walmart Platform Partner program stock jumps 39% after hours

• Marin Software ( NASDAQ: MRIN ) stock jumped 39% after the bell on Thursday as the firm said it joined the Walmart Platform Partner program as an API partner .
• Brands using MarinOne cross-channel ad management platform will have access to Walmart's ( WMT ) advertising unit Walmart Connect to launch campaigns that make it easier for brands to connect with customers directly.
• Walmart reaches ~90% of U.S. households each year online and through more than 4.7K stores nationwide.
• Walmart Connect helps brands connect with customers throughout their shopping journey through onsite sponsored search and display ads, offsite offerings, and in-store interactions.
• MarinOne unifies lower-funnel marketplace advertising with paid search and paid social campaigns to generate more demand.
• Shares of Marin ( MRIN ) declined 44.1% in the last six months.

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