MCD - McDonald's: The $5 Happy Meal Is Unlikely To Move The Needle

2024-05-19 08:32:02 ET

Summary

• McDonald's is reintroducing a $5 happy meal to address its weakening consumer base that it noted when it released its first quarter results in late April.
• Those numbers came up somewhat short of expectations due to the weakening environment for much of McDonald's consumer base.
• Same store sales growth has been on the downtrend for many quarters now and the reintroduction of a consumer favorite is unlikely to change that dynamic.

McDonald's Corporation ( MCD ) is among several well-known names that have noted a weakening consumer within their first quarter results this earnings season. Starbucks ( SBUX ) was another household name that did the same, and I recently posted an article around that company's prospects and the challenges it faces going forward....

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