LIT - Myth-Busting 6 Misconceptions About Thematic Investing

• In this piece, we seek to respond to six commonly held misconceptions about thematic investing, sharing data, analyses, and academic theories to reveal the truth behind these myths.
• The recent attention on certain investment-focused internet message boards and other social media channels highlighted that self-directed retail investors are an active and impactful constituency.
• Within our thematic classification framework, we identify three categories propelling powerful themes: Disruptive Technology, People & Demographics, and Physical Environment.

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