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PLTK - Playtika acquires JustPlay.LOL to expand into action battle royale genres
Playtika Holding Corp.
Playtika (NASDAQ:PLTK) acquired Israel-based JustPlay.LOL, creator of the multiplayer game 1v1.LOL. The acquisition expands PLTK's offering into the action and battle royale genres. The acquisition is consistent with Playtika's strategy to increase its breadth of entertainment genres and leverage the company's Boost platform to enhance game-operations.