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SHOP - Shopify Is In The Early Stages Of Big AI Improvements
Shopify Inc. Class A Subordinate
2024-05-15 13:05:58 ET
Summary
Shopify is leveraging AI to provide new features and an AI assistant for its merchants, helping with search engine optimization, product descriptions, and email marketing.
The company is also using AI to improve targeting for consumer ads, creating a more personalized shopping experience and increasing customer loyalty.
Internally, Shopify is using AI in engineering, marketing, and sales departments to enhance productivity and growth without significantly increasing headcount.