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The growth rate of Shopify's GMV from the last 2 years is lower than what we've seen in the past, but they're helping merchants move more volume than ever.
The attach rate, a key performance indicator measuring revenue divided by GMV, improved in 2023, indicating Shopify's ability to generate greater value for merchants.
Shopify's gross profit increased significantly in 2023, driven by the success of their merchants and Shopify's ability to provide unified commerce solutions.