SDC - SmileDirectClub adds 50% to reach two-month high

• The shares of SmileDirectClub ( NASDAQ: SDC ) added ~50% on Friday as clear aligner maker is set to record the biggest ever intraday gain, to reach the highest level since mid-November on rising volumes. About 27.4M SmileDirectClub ( SDC ) shares have changed hands so far compared to the 65-day average volume of ~2.0M.
• Despite today's rally, the company shares remain ~65% lower than the year-ago level, while its bigger rival Align Technology ( ALGN ), has lost ~56%.
• Seeking Alpha contributors rate both stocks as Sell , while SA's Quant Ratings which consistently beats the market , indicate Hold ratings.
• Seeking Alpha author Deep Tech Insights thinks that compared to Align ( ALGN ), SmileDirectClub ( SDC ) offers a better product backed by solid marketing.
• While the author thinks that the company "does have a strong value proposition," declining sales has hit its business as consumer defer non-essential purchases due to macro concerns. However, the analyst issues a Hold rating on SmileDirectClub ( SDC ) due to its long-term growth potential.

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