PIPR - Snap Continues to Crush Facebook in This Key Demographic
Snap 's (NYSE: SNAP) Snapchat is still the most popular social media platform for U.S. teens, according to Piper Sandler 's (NYSE: PIPR) latest semi-annual "Taking Stocks with Teens" survey.
Thirty-one percent of the survey's 7,000 respondents preferred Snapchat, compared to 30% who chose ByteDance 's TikTok and 24% who chose Facebook 's (NASDAQ: FB) Instagram. In Piper's previous survey, 34% chose Snapchat, compared to 29% for TikTok and 25% for Instagram.
Those numbers indicate Snapchat remains comfortably ahead of Instagram, but both platforms could be losing ground to TikTok. Let's see what those shifting dynamics could mean for all three companies.
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Snap Continues to Crush Facebook in This Key Demographic