SNAP - Snapchat: Potiental TikTok Ban And Snapchat+ Offer Hidden Upside

2024-03-28 21:34:47 ET

Summary

• Snapchat's Q4 2023 results showed an increase in daily active users and revenue, but concerns remain about their ability to compete with larger social media companies like Meta.
• Snapchat has been investing in driving user engagement through new offerings like Snapchat+.
• The company's Snapchat+ subscription service has seen growth, with 7 million subscribers and $249 million in annual revenue in Q4.

Investment Thesis

While Snap Inc. ( SNAP ) had a lukework Q4 2023, where they reported a 10% year-over-year increase in daily active users, at 414 million, and revenue rising 5% to $1.36 billion, investors are still concerned. Some investors have reservations about whether the smaller social media company can offer up competitive ad offerings like larger social media firms like Meta (META). The light guidance brought concerns as well.

To help combat this, Snapchat has been investing heavily towards driving user engagement through new offerings such as Snapchat+....

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