SPT - Sprout Social integrates with WhatsApp business

WhatsApp messaging will be brought into Sprout Social's (NASDAQ:SPT) product suite enabling customers around the world to deliver seamless, high-quality experiences to their customers and communities at scale. 76% of consumers follow brands on social media for the sake of customer support, and like their connections with family and friends, people expect business interactions to be personalized and in real time.  Earlier this year, Sprout released Messenger API support for Instagram, adding to its existing and robust integrations with the Facebook family of apps. Whatsapp messaging to customers will commence by year end; Sprout will be one of only a select number of providers able to offer Facebook, Instagram and WhatsApp messaging collectively. SPT trades 4.4% higher after hours.

For further details see:

Sprout Social integrates with WhatsApp business