AGRI - The Best Thing Since Sliced Bread: This Agtech Company Brings On Its New Product For Health-Conscious Millennials
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Learn more aboutAgriFORCE from this latest report .
In an age of widespread agricultural pollution and obesogenic foods, consumers are looking for sustainably farmed, healthy foodoptions. The global organic agriculture market was worth $227.2 billion in 2021, with theU.S. claiming the most retail revenue for organic food.
As concerns aroundclimate change increase, consumers are also expecting agriculture tobe more locally and sustainably sourced. And they are willing to payfor it, with 66% of consumers saying that despite inflation they would pay higherprices for sustainably produced food — a number that rises to 80%among millennials.
AgriFORCEGrowing Systems (NASDAQ: AGRI) is launching its un(Think) AwakenedFlour to meet the demands of this market.
Creating a NewStandard for Sprouted Grains
AgriFORCE is an agtech company that is bringingsolutions to the table through controlled-environment agriculture.Despite market uncertainties, this Canada-based small-cap company has thrived and has continued its focus on intellectual property (IP) developmentand acquisition geared toward sustainable agriculture solutions.
AgriFORCE plans tolaunch its new product ,un(Think) Awakened Flour, soon – to be available in stores by late2022. Using patent-pending processes, AgriFORCE controls thegermination of its wheat in an environment where humidity andtemperature are carefully managed. This activates the enzymes in thesprouted grains, which are then milled to become Awakened Flour,created to be both nutritious and tasty.
There are multiple health benefits specifically associated with sprouted grains. Due to havingbeen harvested during the germination process, they have a greaterconcentration of important fibres and vitamins than traditional grainswhile having less starch which makes them easier to digest. Therefining process traditional grains undergo also strips the fully matured grains of much of their natural nutritionalvalue.
Beyond theincrease in minerals like zinc, iron, magnesium, phosphorous andvitamin B, the greater amount of fibre present in Awakened Grains isseen as a major attraction. The recent attention consumers are giving to fibre comes from its role in betterheart health, increased satiation and managed weight loss.
Other companies lookingfor technological solutions in the controlled environment agriculturespace include AeroFarms (NASDAQ: ARFM) and HydrofarmHoldings Group Inc. (NASDAQ: HYFM).
“un(Think)’s Awakened Flour was created todeliver what a sprouted grain can and should provide to consumers,bakeries and other food businesses,” Hernando Ruiz-Jimenez,un(Think) Food Co.’s general manager, said about the launch of theproduct. “Our highly precise sprouting process is designed toincrease the bioavailability of vitamins and minerals, allowing themto be absorbed by the body while changing the total amount of fibre inwhole grains and helping to improve digestion and gut health. Thelaunch of Awakened Flour, and what comes next, marks an exciting timefor AgriFORCE, the market, customers and consumers.”
As an IP-focused agtechcompany with a mission to transform farming, AgriFORCE believes thatinnovation and creativity, like that seen in un(Think)’s Awakenedproducts, are the driving forces behind the sustainable agriculture ofthe future.
Learn more aboutAgriFORCE by visiting its website .
AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW) is anagtech company focused on building an integrated agtech platform thatcombines the best technology, intellectual property and knowledge tosolve an urgent problem – providing the best solutions to help drivesustainable crops and nutritious food for people around the world.Looking to serve the global market, the Company’s current focus ison North America, Europe and Asia. The AgriFORCE vision is to be aleader in delivering plant-based foods and products through anadvanced and sustainable agtech platform that makes positive change inthe world—from seed to table.
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